It’s no secret that email marketing is still one of the most effective ways to reach your target audience. Despite the rise of social media and other digital marketing channels, email marketing continues to be one of the most powerful tools at your disposal. Here are three reasons why email marketing is still so relevant in New York.
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Customers are Monitoring Inboxes Once Again
One of the reasons email marketing stopped working for some companies is because people stopped checking their inboxes as frequently. With the rise of social media, people started to get their news and updates from platforms like Facebook and Twitter. Also, their inboxes were full of spam and unsolicited emails. With GDPR and other privacy regulations, unsolicited emails are now illegal. Therefore, people are starting to check their inboxes once again. In fact, a recent study found that email is the preferred method of communication for most people.
With this in mind, email marketing is once again a relevant and effective marketing tool in New York. So long as the customer has provided their address to you, you can send them updates about your product or service.
Easy to Analyze Performance
Additionally, email marketing is easy to track and analyze. You can see how many people opened your email and clicked on the links inside of it. This helps you to gauge the effectiveness of your marketing campaign and make necessary adjustments.
Just some metrics to pay attention to with email marketing are:
- Open rate: How many people opened your email?
- Click through rate: How many people clicked on the links in your email?
- Conversion rate: How many people took the desired action after clicking through?
- Bounce rate: How many people didn’t receive your email?
You can also segment your email list to make sure you are sending the most relevant emails to the right people. This can be done through many different criteria such as location, age, gender, interests, etc.
More People Have Email Than Social Media
Finally, email marketing is still relevant in New York because more people have email than social media. In fact, there are over three billion email users worldwide and this number is expected to grow to over four billion by the end of 2025. In comparison, there are only around two billion social media users worldwide. What’s more, people tend to check their email inboxes more regularly than their social media accounts. So, if you want to reach your target audience, email marketing is still the way to go.
Email Marketing Tips
If you’re new to email marketing, or if you’re looking to improve your results, here are a few tips:
- Keep your emails short and to the point. People are busy and they don’t have time to read long emails – the longer the email, the less likely people are to read it.
- Make sure your subject line is catchy and interesting. This is what will make people want to open your email in the first place.
- Use images and videos. People are more likely to engage with emails that contain visuals – for example, an infographic or a short video.
Email marketing may not be the newest or most exciting form of marketing, but it’s still an incredibly effective way to reach your target audience. So, if you’re looking to reach more people and improve your results, don’t discount email marketing just yet. Try incorporating some of these tips and see how it goes. If you need help, contact King Kong for advanced digital marketing strategies.
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