If you are trying to build an E-commerce SEO strategy, you need to start with keyword research. SEO content is all about using keywords that would help establish your E-commerce business.
You need to use competitive keywords for On-site SEO, but you should use the right keyword in the right place. If you fail to execute this SEO-optimized content technique, it won’t help increase your E-commerce sales at all. For more information on web development companies be sure to visit EngineRoom
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A complete guide to do SEO keyword research for E-commerce Businesses
There are two ways of doing keyword research for ecommerce business:
- Start looking for keywords with your research on search engines
- Try to have a deep insight into your competitor’s SEO optimized content
Few techniques that would help you to do keyword research
Here are a few techniques that would help you to do your keyword research for an E-commerce business:
1. Look for volume keywords
Look for keywords with more volume while using a keyword research tool or a search engine. Keywords with a high volume rate mean people look for content using those specific words. Using those words in your content will help in improving your E-commerce business website rating.
2. Ranking problems for new websites
A keyword that has been searched approximately 20 times a month means that a specific keyword has got competition. This fact about the keyword is enough for you to use in your content.
3. Keyword relevance is important
Using useless keywords that are not even relevant to your business website is not going to bring any traffic to your website. The keywords you will be using in your website’s content have to be more relevant to the business you are promoting.
4. Optimized e-commerce pages
You optimized your pages and the products, but what about the blog posts and everything else on your website? You need to optimize every single page, post, and product of your website.
Where does your website rank?
Without knowing the present ranking of your website, you won’t be able to do something better or use other SEO strategies. You can use tools that would help you to analyze the ranking and rating of your website through SEO keywords.
Analyze the benchmark success of your E-commerce store with keyword rank tracking tools
if you are working on your e-commerce business website and you are using incorporate keywords, then you should use a tracker that would track the success of your website while using those incorporated keywords.
Pay attention to your competition.
Always pay attention to your competition, or you can say that you need to spy on the success of your competitors. You need to look for the keywords that they have been using to promote their online business.
While you are spying on your competition, here are a few things that you need to focus on:
- Specific keywords they are using constantly
- Where does their page rank?
- Measure their domain authority
- From where are they getting their backlinks?
SEMRush – How it monitors keyword success?
For your own e-commerce, you can use this tool that would monitor and helps in researching keywords. There is another benefit of this tool that you would be able to spy on your competition website. You will just have to copy-paste the URL of your competitor’s website, and this tool will provide you with a number of backlinks, organic search over time, search volume, and many other useful details.
Using long-tail keywords
You can use broad keywords in SEO is not a smart thing to do. If you are using long-tail keywords and make sure you optimize primarily.
Types of intents
There are three types of intents that the user looks for most of the time while using keywords:
1. Informational Intent
If a user is searching for something with an informational keyword, that means they are looking for some kind of information. More of the informational keyword starts with “I want to know.” So, if you are writing informational content, then try to use informational keywords in your content.
2. Transactional Intent
Users make this search when they are ready to buy something. You will have to use highly promotional keywords if you are selling something.
3. Investigational Intent
This type of keyword intent lies between informational and transactional intent. It means the user is a bit confused about whether they need to make a purchase or not. They might be asking questions while using informational keywords and looking for the product using transactional keywords at the same time.
Final Words:
Let’s sum up the whole keyword research for e-commerce businesses. Keywords would work for your content only if you are using them in the right way. First, try to use those keywords that you think will improve the ranking of your newly established website. While doing keyword research, keep analyzing the results as well.
