It’s the era of using sales enablement best practices. Over the few years, the sales industry has changed rapidly and dramatically. Companies can no longer just rely on traditional methods to sell. To make successful sales, you have to use modern-day sales tools that help in staying ahead of the competition.
Sales enablement software is one such tool that empowers your marketing and sales teams. It will improve the productivity and efficiency of sales reps, help reps reach their target quickly, and speed up buying journey of prospects and customers.
But how do you know for sure your company needs a sales enablement tool? Well, we are here to help you. In this post, we have listed common signs that show you need sales enablement software.
Table of Contents
Content Is Not Used Properly
According to a survey, 90% of the content created by the marketing team is not utilized. It was also reported that 88% of the chances are missed by sales reps because they were unable to find information on time. The sales reps spend almost 30% of their day in search of content or creating to share with customers or prospects.
The solution is sales enablement software. For making a sale, reps must deliver content that is in accordance with the prospect’s requirements. They must know what type of content must be used and when to use it.
The sales enablement software offers a feature that provides real-time insights and data. It will help in figuring out which content is effective, and which is falling flat. With the help of this, sales reps can deliver the required content at the right time.
Lack Of Productivity
One of the biggest challenges faced by businesses is a lack of sales productivity. It is no secret that sales productivity is directly proportional to revenue. According to a survey, 65% of the B2B companies have sales productivity challenges.
Sales reps spend most of their time focusing on unproductive tasks like looking for the right information. It means they spend very little time selling. That is where sales enablement software comes in handy. The software will help in automating some of the tasks, so sales reps can actually spend time selling. Sales enablement software will simplify the sales process, allowing sales reps to focus on engagement with customers and other tasks.
Sales Team Can’t Make a Sale
It is no surprise that the longer a prospect is stuck at a stage in the sales cycle, the fewer chances are for closing a deal. To make a sale, sales teams have to act quickly and provide the required content. The sales reps must always highlight the cost of delaying.
It is another sign that indicates you need a sales enablement platform. The sales enablement tool offers features that allow sales reps to promote customer engagement. Also, the software enables them to keep a track of customers’ sales journey so they can effectively engage prospects. The sales reps will have easy access to all the information they require for successfully closing a deal.
Getting Onboard Takes Time
Not many people consider it as a sign, but it is among the biggest signs. Without a doubt, sales reps should be brought on board quickly to make sure everything runs smoothly. According to experts, it takes almost seven months and $30,000 for recruiting and getting reps on board. Even after all the hard work, that training is gone within days.
In such circumstances, a sales enablement tool is the perfect solution. Not only will it decrease the time it takes to bring sales reps on board, but it will make them more productive. The sales tool is an ideal choice for decreasing the mistakes of sales reps.
Moreover, the sales tool provides just-in-time guidance and easy access to content. It will enable them to have knowledge about all the services and products to make a successful sale.
Final Thoughts
When it comes to investing in sales enablement, the market is filled with tons of tools. That is why it is a difficult task to choose one. Content Camel, a suitable Highspot alternative, is one of the leading sales tools offering a wide range of valuable features at the fraction of the cost. You can easily empower your sales reps and improve their productivity and performance. So, investing in a sales enablement tool can start your company’s successful journey.
